To create a label in the Gmail web interface:
- Click the More link at the bottom of the left-hand navigation menu, below the list of existing labels.
- Click Create new label.
- On the New Label window, enter a name for the new label and then click Create.
You may replicate the appearance of sub-folders by nesting labels. To create a nested label:
- Begin creating a new label using the instructions above.
- On the New Label window, check the Nest label under box.
- Select the appropriate label from the drop-down menu.
- Press Create to finish.
For more information about Gmail labels, see Organize your Gmail inbox using labels on the Gmail help site.