Our Process

Our Collaborative, User-Centered Process

Effective web design is driven by a deep understanding of both the organization and its target audiences. Web Services works with you to analyze your organization’s needs and the needs of your audience to ensure that your website will meet those needs.

Discovery and Research

During the discovery and research phase of the process, we interview you and your key stakeholders to determine the overall goals for your website and learn about your target audience. This allows us to outline the project’s key objectives, as well as identify metrics for tracking success.

Strategy and Concept Development

During the second phase of the project, we apply the information that we acquired in the discovery phase to recommend a solution that is tailored to your particular needs. Prioritizing audience, content development, and functionality, we provide a detailed timeline of the goals and scope of the project.


During the design phase, we translate the project’s strategy into a designed user experience. Our aim is to produce a site structure and graphic design that best address your requirements and your users’ needs.

Building and Development

During the fourth phase, we build your web pages using standards-compliant HTML CSS code. We then migrate your content into a content management system, ensuring that it is easy for you to update. Finally, we test the beta, or prelaunch, version website in all supported web browsers to verify a consistent user experience.

Deployment and Launch

During this stage, we publish your website and provide the tools and training you need to update your content and maintain your website.